A global Survey about Creative Professionals and Technology

2 Volumes
Over 400 pages
272 Charts

Volume 1: Global Research Data, Analysis and Recommendations
Volume 2: Detailed Results by Platform, Geographic Region and Age Group

About this Report

What do creative professionals think? How do they work and manage their inspiration in an age where digital technology dominates the majority of fields in the realm of human creativity?

What technology do they use? How do they like the currently available tools? What is missing? What can be invented for this market which has been highly influential in the emergence of the digital world we are witnessing today? To answer these questions was the goal of this research project.

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Key Information contained in this Report

• Complete international research data, covering the United States, Europe, Japan and South-East Asia, as well as Latin America
• Key data on the attitude of creative professionals to technology.
• Who uses what? Detailed data on platform and software preferences
• What is missing? Extensive survey on perceived needs and shortcomings of current technology implementations
• Data and Analysis on region specific aspects, and differences in appreciation between different geographic zones
• Recommendations on emerging market opportunities for creative tools and system services

Market Segments covered by the research

The core research focuses on creative professionals working with non-proprietary, mainstream hardware, system software and applications: designers, art directors, web creators, illustrators, etc. Vertical markets (Broadcast and Cinema, Music Production, Games Development, etc.) will be covered in future research projects.

Methodology

Qualitative, in-depth interviews with strong quantitative elements

The research is based on qualitative, one-on-one interviews, whenever possible conducted at the interviewees' work location.

All interviews were conducted by researchers with previous knowledge and experience of creative markets. In addition to qualitative questions, which are documented by extensive notes, the research questionnaires include precise questions to measure respondents attitude in a way which can be used in statistical analysis.

Delivery Options - Research Report

Single copy

A single copy of the Creative Market Research Project includes one printed copy of the two volumes of the Research Report, as well as a PDF file for on-screen consultation.

Site license

For companies wishing to give several workgroups simultaneous and unlimited access to the Creative Market Research Report, Pfeiffer Consulting offers an aggressively priced site license, which includes several printed copies for fast consultation, as well as print-enabled PDF files of the report which can be shared over the corporate network or made available for an entire organization on a corporate intranet. Contact us for pricing.